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Press Releases

Here you will find the latest news and photos from Tirol Werbung and the regional tourist boards. Don’t want to miss a thing? Subscribe to our newsletter and stay up to date with all the latest information and developments delivered straight to your inbox.

Unique views over the three-country region on the new cross-border winter hiking trail.

Press release

16.09.2025 | Tirol Werbung

New in Tirol for Winter 2025/26: From Easy to Extreme – Highlights on and off the Pistes

The 2025/26 winter season in Tirol will offer new services, family-friendly offers and exciting cultural experiences.

The Kirchenwirt Feichten opens a new spa area in December 2025

Press release

09.09.2025 | Tirol Werbung

Fresh ideas & new places to stay: What’s new in Tirol’s accommodation scene in winter 2025/26

The renovations, reopenings and new buildings in Tirol demonstrate once again how diverse its tourism landscape is.

Press release

15.09.2025 | Ötztal

Stars, Stunts and Bike Action in Sölden

The Bike Republic Sölden Festival X Swatch Nines was a unique weekend full of superlatives for the community. World …

Press release

12.09.2025 | Kitzbüheler Alpen

Pillerseetal: KAT100 by UTMB® Registration Opens September 23 for Austria’s Longest Trail Run

Vorschau anzeigen The KAT100 by UTMB®, Austria’s longest and arguably most extreme trail run, will return to the …

Press release

10.09.2025 | Ötztal

The most spectacular bike event of the year in Tirol, taking place in Sölden from 12 to 14 September

At the Bike Republic Sölden Festival X Swatch Nines, the world’s best slopestyle and freeride athletes will …

Winter hike Ehenbichler Alm

Press release

01.09.2025 | Tirol Werbung

In numbers: Winter in Tirol

How many guests visit Tirol every winter? How many ski resorts wel-come winter sports enthusiasts to Tirol? How many …

Press release

31.08.2025 | Ötztal

Tirolean double victory and German heroine at the Ötztaler Cycle Marathon

The 44th edition of the Ötztaler Cycle Marathon (ÖRM) brought sporty highlights and emotional stories: Daniel Federspiel …

Press release

28.08.2025 | Ötztal

Three days of splendid program at the Ötztaler Cycle Marathon

The Ötztaler Cycle Marathon weekend begins in Sölden on Friday. In addition to the classic alpine cycling marathon, …

Press release

27.08.2025 | Innsbruck Tourismus

Gorgeous views and glorious colours: Autumn in the Innsbruck region

Autumn in Innsbruck: Golden forests, clear views and quiet trails invite you to breathe deeply.

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