{"id":117314,"date":"2025-12-04T13:44:15","date_gmt":"2025-12-04T12:44:15","guid":{"rendered":"https:\/\/presse.tirol.at\/?p=117314"},"modified":"2025-12-04T13:47:55","modified_gmt":"2025-12-04T12:47:55","slug":"figures-about-tourism","status":"publish","type":"post","link":"https:\/\/presse.tirol.at\/en\/figures-about-tourism\/117314\/","title":{"rendered":"Facts and figures on tourism in Tirol"},"content":{"rendered":"\n

Tourism in Tirol has a long history. Until the late 19th century, most visitors were traders and travellers on the important north-south and east-west transit routes passing through the region. From the early 20th century, Tirol became increasingly popular as a holiday destination in its own right.<\/p>\n\n\n\n

Tirol as a holiday destination<\/strong><\/p>\n\n\n\n

Tourism is an essential part of Tirol\u2019s economy. Almost 25,000 local businesses rely on tourism. With around 50,000 employees, the tourism sector is not only important as a creator of jobs but also drives other fields such as crafts and trade.<\/p>\n\n\n\n

Upswing in tourism<\/strong><\/p>\n\n\n\n

The earliest visitors to Tirol, who arrived more than 200 years ago, were members of the ruling elite embarking on elaborate journeys to educate themselves and broaden their horizons. From the middle of the 19th century, more and more people found themselves drawn to the mountains during the hot months of the year to cool off. Alongside summer tourism, mountaineering soon became the second mainstay of tourism in the region. It was not until the early 20th century that winter tourism began to develop.<\/p>\n\n\n\n

Tourism in Tirol took off in earnest after the Second World War. This enabled even peripheral regions such as the valleys to enjoy economic development and prosperity. Until the mid-1990s, summer was the more important of the seasons \u2013 and in 1991 it brought Tirol its best result to date with just over 23 million overnight stays.<\/p>\n\n\n\n

In 2018\/19, the last full tourism year before the Coronavirus pandemic, 27.5 million overnight stays were recorded in winter compared with 22.2 million overnight stays in summer, representing a ratio of 55:45 %.<\/p>\n\n\n\n

Tourism year 2024\/25<\/strong><\/p>\n\n\n\n

The tourism year 2024\/25 (from 1st November 2024 to 31st October 2025) closes again on a positive note: overnight stays rose by 1.7 % to 49.6 million<\/strong>, while arrivals climbed 3.1 % to 12.8 million.<\/strong> The average length of stay for visitors to Tirol held steady at 3.9 days,<\/strong> on par with last year\u2019s figure.<\/p>\n\n\n\n

The 2024\/25 winter season also closed on a positive note: 26.4 million overnight stays<\/strong> represents a modest increase of 1.4%<\/strong> compared to the previous year. Arrivals reached 6.1 million<\/em>, up 2.7%. As arrivals grew faster than overnight stays, the average stay dipped slightly to 4.3 days, just below last winter\u2019s 4.4. According to calculations by the Tourism Department of the Management Centre Innsbruck, tourism contributed \u20ac3.6 billion to the local economy<\/strong> \u2014adjusted for inflation, that\u2019s 0.3% below last winter\u2019s result.<\/p>\n\n\n\n

Tirol can also look back on a positive summer season. Despite challenging conditions \u2013 an uncertain economic climate and a damp July \u2013 Tirol remains a popular holiday destination. 6.7 million<\/strong> arrivals were recorded between April and October 2025, an increase of 3.4 % compared to last year. Overnight stays rose by 1.9 % to 23.2 million, coming close to the record summer of 1991, which reached 23.6 million. Value creation also highlights this steady performance: the Tourism Department of the Management Centre Innsbruck, estimates it at \u20ac2.6 billion for this year\u2019s summer season. Adjusted for inflation, that represents a growth of 2.0%.<\/p>\n\n\n\n

Facts<\/strong><\/p>\n\n\n\n