{"id":222452,"date":"2024-01-08T08:58:24","date_gmt":"2024-01-08T07:58:24","guid":{"rendered":"https:\/\/presse.tirol.at\/?p=222452"},"modified":"2024-01-08T09:59:13","modified_gmt":"2024-01-08T08:59:13","slug":"world-mountain-and-trail-running-championships-2023-in-innsbruck-stubai-outstanding-final-report","status":"publish","type":"post","link":"https:\/\/presse.tirol.at\/en\/world-mountain-and-trail-running-championships-2023-in-innsbruck-stubai-outstanding-final-report\/222452\/","title":{"rendered":"World Mountain and Trail Running Championships 2023 in Innsbruck-Stubai: outstanding final report\u00a0"},"content":{"rendered":"\n

Six months after the successful staging of the World Mountain and Trail Running Championships 2023 Innsbruck-Stubai (WMTRC 2023), studies by the Sportsresearch Lab Tirol of Innsbruck University and Management Center Innsbruck (MCI), as well as Sant\u2019Anna School of Advanced Studies \u2013 Pisa, resulted in an excellent appraisal of the team surrounding Alexander Pittl, as organisers of the international event: the overall economic effect for the region amounted to some 7.2 million euros and outstanding ratings were achieved in the sustainability sector. Final reports also show that the planned budget of 4.75 million euros was not exceeded and that some 3.8 million euros was accrued in media revenue.<\/em> <\/p>\n\n\n\n

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In just under a year, a fantastic World Championship event was organised with around 1,200 athletes from 67 countries and over 50,000 spectators © Photografenmeister, Tom Bause<\/figcaption><\/figure>\n\n\n\n

\u201cIn just under a year, we have managed to organise some fantastic World Championships, with around 1,200 athletes from 67 countries and over 50,000 spectators in attendance. We are delighted that we can deliver such impressive facts and figures six months after this major event,\u201d emphasised Innsbruck World Championships initiator and organiser, Alexander Pittl. <\/p>\n\n\n\n

Overall economic effect of 7.2 million euros, high satisfaction ratings<\/strong> <\/h3>\n\n\n\n

\u201cThe economic effect generated by visitors, athletes, accredited athlete escorts, employees and volunteers in the region amounts to over 7.2 million euros,\u201d explains Martin Schnitzer, Deputy Head of the Institute of Sports Science at the University of Innsbruck. <\/p>\n\n\n\n

\u201cOn a scale of 1 \u2018very dissatisfied\u2019 to 5 \u2018very satisfied\u2019, 94 % of respondents stated that they were \u2018very satisfied\u2019 or \u2018satisfied\u2019 with their visit overall,” emphasised Hubert Siller, Head of the Department of Tourism & Leisure Management at the Management Center Innsbruck, adding: \u201cUsing the same ratings system, 77 % of athletes stated that they were \u2018very satisfied\u2019 or \u2018satisfied\u2019 with their visit overall. These figures underscore an extraordinarily high level of overall satisfaction and testify to the perfect organisational performance of the team led by Alexander Pittl.\u201d <\/p>\n\n\n\n

World Cup ensures longer duration of stay<\/strong> <\/h3>\n\n\n\n

\u201cAccording to the survey, visitors spent an average of 4.8 days in our province, which is longer than the average length of stay for this year\u2019s summer of 3.6 days,\u201d summarises Karin Seiler, Managing Director of Tirol Werbung. 57 % of guests stated that the 2023 World Championships were the primary reason for their decision to visit Tirol. \u201cThis demonstrates that Tirol is the perfect venue for events such as these, which benefits tourism greatly,\u201d says Seiler. <\/p>\n\n\n\n

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From left to right: Barbara Plattner (CEO Innsbruck Tourismus), Roland Volderauer (CEO TVB Stubai Tirol) and Karin Seiler (CEO Tirol Werbung) © WMTRC 2023, Franz Oss<\/figcaption><\/figure>\n\n\n\n

238 hours of live coverage, media value of 3.8 million euros<\/strong> <\/h3>\n\n\n\n

Media value analysis between September 2022 and August 2023 identified media revenues of 3.8 million euros. The event reached over 106 million people, during which a total of 238 hours of live coverage was broadcast online. \u201cIn terms of multimedia and TV coverage, a new dimension of transmission quality from high alpine areas was achieved, thanks especially to spectacular imagery delivered by the camera runners. This innovative production concept also garnered international recognition and set new trailblazing standards,\u201d explains Pittl. <\/p>\n\n\n\n

Focus on sustainability and legacy<\/strong> <\/h3>\n\n\n\n

Research conducted by the Sant\u2019Anna School of Advanced Studies \u2013 Pisa also highlights the wide range of sustainable strategies used at these World Championships: a variety of environmentally friendly measures were implemented, ranging from recyclable banners and cooperation with public transport associations, to the use and renovation of existing hiking trails. \u201cIn retrospect, it was impressive to see that we as organisers were responsible for less than 10 % of the total environmental impact. This shows us that we made the right decisions in the areas we had control over,\u201d says a delighted Pittl. Sustainable mobility was also supported through cooperation with public transport associations and shuttle services for spectators and athletes. <\/p>\n\n\n\n

Tourist impact on the World Cup regions<\/strong> <\/h3>\n\n\n\n

Barbara Plattner, Managing Director of Innsbruck Tourismus, draws a positive conclusion from the World Mountain and Trail Running Championships 2023: \u201cThe event represented an exceptional sporting highlight in Innsbruck, which is the perfect counterpart to our alpine-urban brand identity. It also revitalised the local economy and showcased the region worldwide as a welcoming host. We are particularly thrilled with the high level of visitor satisfaction, the longer than average length of stay and a recommendation rate of 75 %. A big thank you goes to my team, our tourism partners, the city of Innsbruck, the volunteers and blue light organisations for their support in this alpine environment.\u201d <\/p>\n\n\n\n

Roland Volderauer, Managing Director of Stubai Tirol Tourism Association, is also pleased to summarise on a positive note: \u201cUnparalleled emotions and experiences have been experienced in our magnificent natural landscape between mountains, natural sites and glaciers, and transported to living rooms all over the world by means of impressive imagery. The Stubai Valley once again impressed visitors with its perfect accessibility and sustainable mobility during the World Championships. The unique race atmosphere set against the fantastic backdrop of the Stubai Alps will remain a fond memory for all participants and guests, while consolidating our position as the No. 1 hiking destination in the Alpine region.\u201d <\/p>\n\n\n\n

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WMTRC 2023 Innsbruck-Stubai impresses with an outstanding final report © WMTRC 2023, Roast Media<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Six months after the successful staging of the World Mountain and Trail Running Championships 2023 Innsbruck-Stubai \u2026<\/p>\n","protected":false},"author":1,"featured_media":221470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1395],"region":[84,107,109],"coauthors":[316,121],"class_list":["post-222452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trailrunning-in-tirol","region-innsbruck-tourismus","region-stubai-tirol","region-tirol-werbung"],"acf":[],"yoast_head":"\nWorld Mountain and Trail Running Championships 2023 in Innsbruck-Stubai: outstanding final report\u00a0 - Presse.Tirol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/presse.tirol.at\/en\/world-mountain-and-trail-running-championships-2023-in-innsbruck-stubai-outstanding-final-report\/222452\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Mountain and Trail Running Championships 2023 in Innsbruck-Stubai: outstanding final report\u00a0 - 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